Walkers are Welcome

Lynton & Lynmouth Walks

Our Mission

To increase awareness of Lynton & Lynmouth and popularise it as a top Exmoor destination for walking, and the health and well-being of everyone.

Welcome everyone to walk and explore Lynton & Lynmouth
Maintain and promote our membership of the Walkers are Welcome initiative.
Work alongside Visit Lynton & Lynmouth to help improve the overall economy of the Lyn Valley, by encouraging more visitors, for the day or to stay.
Work with other local programs to encourage an active lifestyle and well-being

How we will do this

We will do this by continuously promoting our incredible natural assets and landscape, unique location and the potential for a memorable Exmoor experience.

Use and promote the Walkers are Welcome initiative to gain exposure, and ensure we use #walkersarewelcome in our social media posts.

Connect and interlink everywhere – our visitors need a positive journey through all of our content, it cannot end abruptly – they need fulfilment.

Our Promotional Platforms

We have the following platforms to help us freely promote walking, nature and wellbeing in Lynton & Lynmouth and the surrounding area of Exmoor. We must use these platforms to increase our popularity, gain more viewers, identify our fan base and spread the word.

Website http://lyntonwalks.co.uk or http://lynmouthwalks.co.uk

Facebook https://www.facebook.com/LyntonWalks

Instagram https://www.instagram.com/lyntonlynmouthwalks/

Social Engagement

We must use our platforms to captivate our viewers, to gain their interest and trust.

Regular Posts

Regular communication: "Monday Morning Pick me up" and "Thumbs-Up Thursday" walks
Post inspiring images or videos that engage viewers and increase page activity
Use bold, bright colours, unique places and times of day that are rarely seen, and also well known locations
Share walks and hikes (epic, leisurely, easy and accessible)
Talk about the wildlife and nature to be found on our walks
Promote unique lifestyle experiences over mainstream
Include special audiences: dog owners, disabled or restricted mobility

Periodic Post

Share walk and well-being related events and groups
Promote wildlife and conservation initiatives
Promote local businesses that provide walking-related services
Work with others - inspire other businesses want to be part of our 'circle' and endorsing each other - hotel 'walking holidays'?

Mandatory Inclusion

Walking groups and well-being

Walking has been described as the perfect exercise for healthy bodies, healthy minds and meeting people.

> Walking for Health: www.walkingforhealth.org.uk/walkfinder

> The Ramblers: www.ramblers.org.uk/go-walking/group-finder.aspx

Social prescribing is a way for local agencies to refer people to a link worker. Link workers give people time, focusing on ‘what matters to me’ and taking a holistic approach to people’s health and wellbeing.

Lynton Medical Centre: a referral to get walking, fit and healthy: www.lyntonhealthcentre.co.uk/search.aspx

Let's spread the word ...

Use these perennial #hashtags to help spread the word. Please send an email if you would like to add another perennial #Hashtag or @Tag, or place to post.

#LyntonandLynmouth #Exmoor #NorthDevon where all #WalkersAreWelcome

Tag the right people to help get us noticed …

@WalkersAreWelcome @VisitExmoor @ExmoorNP …

Post in the right places to draw attention to Lynton & Lynmouth …

https://www.facebook.com/groups/ifootpath/ (UK Walking & Hiking is Great)

https://www.facebook.com/groups/143520235831162/ (Beautiful Britain) (posting as Lynton & Lynmouth)